Song Lyrics

Black Eyed Peas - I Gotta Feeling

I gotta feeling...
That tonight's gonna be a good night
That tonight's gonna be a good night
That tonight's gonna be a good good night

I'm feeling... (Woohoo)
That tonight's gonna be a good night
That tonight's gonna be a good night
That tonight's gonna be a good good night
I feel

Tonight's the night
Let's live it up
I got my money
Let's spend it up
Go out and smash it
Like Oh My God
Jump off that sofa
Let's kick it OFF

I know that we'll have a ball
If we get down
And go out
And just lose it all
I feel, stressed out
I won't let it go
Lets go way out, spaced out
And loosing all control

Fill up my cup
Mazel tov
Look at her dancing
Just take it... OFF
Lets paint the town
We'll shut it down
Let's burn the roof
And then we'll do it again

Lets do it, lets do it, lets do it, lets do it
And do it, and do it
Let's live it up
And do it, and do it, and do it, do it, do it
Lets do it, lets do it, lets do it

Cause I gotta feeling... (WoooHooo)
That tonight's gonna be a good night
That tonight's gonna be a good night
That tonight's gonna be a good good night

I'm feeling... (WoooHooo)
That tonight's gonna be a good night
That tonight's gonna be a good night
That tonight's gonna be a good good night
I feel

Tonight's the night (HEY!)
Let's live it up (lets live it up)
I got my money (I'm paid)
Lets spend it up (Lets spend it up)
Go out and smash it (Smash it)
Like Oh My God (Like Oh My God)
Jump off that sofa (Come On! )
Lets kick it OFF
Fill up my cup (Drank)
Mazel tov (La chaim)
Look at her dancing (Move it Move it)
Just take it... OFF
Lets paint the town (Paint the town)
We'll shut it down (Shut it down)
Lets burn the roof (Woooooo)
And then we'll do it again

Lets do it, lets do it, lets do it, lets do it
And do it, and do it
Let's live it up
And do it, and do it, and do it, do it, do it
Lets do it, lets do it, lets do it
Do it, do it, do it, do it

Here we come
Here we go
We gotta rock
Easy come
Easy go
Now we on top
Feel the shot
Body rock
Rock it don't stop
Round and round
Up and down
Around the clock

Monday, Tuesday, Wednesday and Thursday
Friday, Saturday
Saturday to Sunday

Get, get, get, get, get with us
You know what we say (say)
Party everyday
Party everyday

And I'm feeling (WooHooo)
That tonight's gonna be a good night
That tonight's gonna be a good night
That tonight's gonna be a good good night

I gotta feeling (WooHooo)
That tonight's gonna be a good night
That tonight's gonna be a good night
That tonight's gonna be a good good night

Woohooo

Target Audience

The Black Eyed Peas (BEP) are an American hip hop band that formed in Los Angeles, California in 1995. The group is made up of vocalist and multi-instrumentalist will.i.am and vocalists apl.de.ap, Taboo, and Fergie. Since 2003 the group's hip hop/dance-oriented style has sold an estimated 29 million albums worldwide and 29 million singles. I will be aiming my music at young people aged around 16-20 because this is the age group which i believe to listen to this sort of hip hop music. The picutre below shows that they use an up to date and upbeat feel in and around their music. This suggests the idea of a fun but cool atmosphere. I will be using the ideas i have collected to create a questionnare which i will be using to get a rough idea of what my video will be like.

Summary Of Music Video Conventions

The conventions of a Music video are often determined by the genre. There are however, more general conventions such as shots of the artist performing, the lyrics of the song influence what is shown in the video and how they dress reflects the mood of the song.

For example, if the video is designed to have a horror theme (eg. Michael Jackson - Thriller) there will be things like dull colours, darkness, eery noises, old fashioned costumes etc.

If the theme for a video was a happy exciting song (eg. Alphabeat -fascination) There would be lots of bright colours, quick shots with modern costumes, happy people etc.

These are just a couple of examples that shows the conventions can often be determined by the genre.












































The above pictures are the album covers which i talked about previously. It is clear that Michael Jackson CD single to the left it of the horror genre due to the costume and colours, whereas the Alphabeat shows a different genre with bright colours on children's building blocks.

Range Of Textual Analysis - Three

Analysis 3

For my final analysis of music videos, I will be looking at the conventions of the rather different video which is Daft Punk – One More Time.

This is different from other videos I have looked at because this one is a cartoon themed video. This could also suggest that it may carry different conventions because of its different format.

The conventions which I have noted from this video include:

Close ups – Within the first minute or so of the video there are close ups of the character singing the song playing, this is fairly typical of a music video.

Slow Motion Establishing Shots – to show where the video is set and to give the audience an idea of what is about to happen.

Dancing – The video shows characters dancing to the music and , although it is not particularly choreographed, this would still be a convention.

Cut to the beat – This is where the camera changes shots in time with the beat of the music. This video does this a lot and keeps in time with the beat.

All of the above pictures are from the music video, they do not have typical conventions because they are in cartoon format.

http://www.youtube.com/watch?v=lH-0s0pRleg

Range Of Textual Analysis - Two

Analysis 2
For my second analysis of Music video’s, I will be looking at the conventions of The Beyonce music video ‘If I were a boy’.

This video includes all the general conventions, such as the lyrics of the song influencing the video, the artist performing etc. These are some of the more particular conventions included:

The Mood of the Song – The song is quite sad, therefore Beyonce’s expression and emotion is shown to emphasise this.

Storyline – This is another video which shows the idea of a story which goes with the song. Matching the story with the lyrics.

Slow motion shots- these are used so the moment can be held for longer to either show significance or just the emotion of that part of the video.

Pauses – again pauses are being used to show parts of the story which cannot be shown without speech.

The above pictures are taken from the music video for ‘If I were a boy’. They show that most of the video is focused on the one solo singer. The majority of the shots are close ups or long shots of the singer.

http://www.youtube.com/watch?v=BVTyLqkez6A&feature=channel

Range of Textual Analysis - One

Analysis 1

The first video which I will be analysing is Michael Jackson’s Thriller, one of the worlds most well known music videos. The typical conventions which are viewed in this video are quite straightforward:

Use of costume, make up & hair – this makes a huge difference to how the video would look, as this helps to show what they are meant to be.

Close ups of the singer – Most of the video is shot with Michael in the main frame, this is to not only show his importance, but to show his image and style.

Styled to fit the Genre – The video is meant to be like a horror film, this is shown through noticeable conventions such as darkness, somewhat old-fashioned, with lots of dull colours, the only bright colour we see is Michael and that is because the producer would have wanted him to stand out.

Storyline – often in a music video there is a story which matches the song. In some cases the story can only be a couple of minutes long but in this case the video is up to 13 minutes long which is basically a short story.

Pauses – during some videos there are often parts where the music is stopped to explain the story. These pauses are often edited out for radio or album purposes and are only used for the music video itself.

Dancing – More common in old videos, there are sometimes dance routines which are specifically choreographed for the song, this presents more visual entertainment as well as the song itself.

Each of the pictures shown above are clips from the video itself. They show that Michael is the main focus of the video and this is shown to us by the bright red outfit he wears as apposed to all of the other characters in the video wearing dark dull colours.

http://www.youtube.com/watch?v=AtyJbIOZjS8

Brief

A Promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• A cover for its release on DVD


• A magazine advertisement for the DVD