Summary Of Music Video Conventions

The conventions of a Music video are often determined by the genre. There are however, more general conventions such as shots of the artist performing, the lyrics of the song influence what is shown in the video and how they dress reflects the mood of the song.

For example, if the video is designed to have a horror theme (eg. Michael Jackson - Thriller) there will be things like dull colours, darkness, eery noises, old fashioned costumes etc.

If the theme for a video was a happy exciting song (eg. Alphabeat -fascination) There would be lots of bright colours, quick shots with modern costumes, happy people etc.

These are just a couple of examples that shows the conventions can often be determined by the genre.












































The above pictures are the album covers which i talked about previously. It is clear that Michael Jackson CD single to the left it of the horror genre due to the costume and colours, whereas the Alphabeat shows a different genre with bright colours on children's building blocks.