Target Audience

The Black Eyed Peas (BEP) are an American hip hop band that formed in Los Angeles, California in 1995. The group is made up of vocalist and multi-instrumentalist will.i.am and vocalists apl.de.ap, Taboo, and Fergie. Since 2003 the group's hip hop/dance-oriented style has sold an estimated 29 million albums worldwide and 29 million singles. I will be aiming my music at young people aged around 16-20 because this is the age group which i believe to listen to this sort of hip hop music. The picutre below shows that they use an up to date and upbeat feel in and around their music. This suggests the idea of a fun but cool atmosphere. I will be using the ideas i have collected to create a questionnare which i will be using to get a rough idea of what my video will be like.