LIIAR

Language
The language within the album cover and video itself has to be relevant to the intended audience, or to whom they are going to appeal to. The album title and artists name are likely to be relevant to the audience in terms of what words are included and the style of writing. For example, the Black Eyed Peas album covers I have researched appear to have the same modern style of text and often the titles are quite obviously aimed at younger people, such as ‘monkey business’ which is not likely to be aimed at older people as apposed to youths. The language I will be using will be mostly similar to this. Many slang terms and informal words will be included to make it more appealing to young people.





Institution
The type of institution which would employ the work i have created would be that of a music company which is quite successful. Maybe something similar to Sony BMG or Universal. This sort of institution would be ideal because it appeals in the same way that other famous music and videos would come across. Questionnares and other extensive research is important on discovering institution.









Ideology
The ideology for this project is the same as that of other popular artists of today. Mostly I am referring to artists who are currently in the charts, making their music very up to date and modern. This is definitely how I would like mine to be. The main features would be a modern cover with block colours like many others I have researched. It is popular to have the artist on the cover and this may be something else I will consider.













Audience
The audience of my music video would be mainly young people aged around 13-25 who are interested in this sort of music. I will be showing that this is my target audience by my use of strong colour and modern photographs. The album title will be something short and catchy but also probably something associated with slang language because I associate young people with this sort of language.














Representation
My project will be aimed at both male and female audiences and I do not believe it is biased to either sexes. The idea that it is aimed at young people and involving slang language means that what can be included within the project could be limited because the audience is very specific. The general genre of my video is dance, with aspects of RnB also. This is useful in terms of what could be represented in the video and what connotations of dance music could be included, e.g. People dancing, bright lights, etc.