Tuesday, 27 April 2010

Album Digipak Analysis 2














This is another digipak which this time shows the back of the digipak rather than just the front. This is another typical style of CD covers where we see the large photograph nearly central on the front cover, and also we see the title and artists name in large lettering above the photograph. This is following typical conventions because the title and name is at the top and the photo is practically central. We can see on the back cover that the track listing and also more writing is on the back. The writing on the back is in fact the title again which is not a very general convention but an idea to consider when creating my own. The inside of the case has a design behind the CD itself and then a design on the CD also. This is again typical because the CD doesn't look very authentic without its own design. The tracks are again listed on the opposite page, with a plain background giving the simple edge that the front cover had. I will definitely be considering this factor in my own design.

Album Digipak Analysis 1

















When creating my digipak, i need to be aware of different conventions which are used when making and designing them. They are very much similar to a magazine advertisement in the sense that they both promote and intend to sell the album positively. Here we can see one example of a digipak. Immediately we can see the title of the album, which is obviously a main convention. In this case we can also see the two album artists at the top of the front cover, again the artists name is very relevant. The same colour and font theme are carried out throughout the digipak, which is always really important to its appeal. The CD itself has nearly the same design as the front cover, which is something i should take note of. We cannot see the back of the CD from this angle, but generally this is where the track listings are. In some cases they are also printed on the inside cover. This is something i may take into consideration when creating my digipak.

Poster

This is my poster for one of my ancillary texts. The poster has the typical conventions which are generally required but also challenges others. For example, I have the large title which is usually placed at the top of the page, but in this case it is at the bottom. I also have the song title which again is the bottom. The main photograph takes up a lot of the space on the page which is quite typical of a poster. The release date is large and central which, in my opinion, is very important so the audience know when it is available. The reason that the poster doesn't have much detail on it is because the whole idea was for it to be simple, because in a way in connotes how we see the college girl in the video - very simple yet feeling not enough. The reason why the photograph is in black and white was to create a more dull and down feeling towards the song, because that is the way in which the video portrays it. I have also gone for the specific colours and fonts because i will be trying to keep the same ideas of colour and font throughout the project. The colours i have used are the colours of the dancers leotard within the video.

Thursday, 22 April 2010

Magazine advert analysis

The next thing i need to do for my project would be to create a magazine advertisement.




The first thing i would need to do is decide which sort of magazine my advert would be put into. In a personal opinion i think that the type of magazine could be any sort of womans magazine for ages 18-25, or magazines such as 'heat' or 'new', which are for gossip and information. I think if it was to be put into a music magazine it wouldn't really matter which one, unless it was put into a rock magazine, in which case it would not fit in right because it is not within the rock genre, although i think that it fits into quite a lot of other genres. For example, the rock band 'kiss' would not be seen advertised in a pop magazine such as 'smash hits' because the audience is all wrong and the consumer of the pop magazine would not generally consume the music of kiss.





Conventions of a Magazine Advert

The general conventions of a magazine advert are quite similar to the conventions which would be included in any magazine advert. For example, in this advert we can see a photograph of Eva Longoria, who is a famous actress and is known for her sex appeal. She is advertising a new ice cream. Typical conventions we can see here are that in the top corner we see the word 'new'. If it is generally a product then we can often expect to see this on the advert. it suggests something exciting because it hasn't been seen before now. Another convention we see is the slogan which is near enough central on the page. It is clever because its only four words but it says what you need to know. The background is dark and the writing is white so we can see the writing much more clearly, this is a common effect on the conventions of a magazine advert. We also see the title on the page, but it is shown on the bottom of the page and is not all that clear to read, this could be because the name is not particularly important becuase the advert is so well known in a short space of time, that the actress and the slogan are the only things that need to be seen. Also, the idea that the photograph is practically in the centre of the page is a typical convention. This is often the case when advertising because it attracts the audience, especially if the photograph is of a well known famous person of some description.





Name of the Artist

The name which i have chosen to use for my artist is Erin Dice is have chosen this name simply because it is very different. If people are trying to impersonate or sound similar to the work of another famous artist the name often sounds similar but never exactly the same. This is a reason why i chose the name also. The fact that it is different and strange relates to the ideology which Damien rice originally has, he often has rather strange and unexplainable music videos, despite them being entertaining.

Characters

There will not be that many different characters in the video. There will obviously be the main character which will be Emily Potter, playing the part of the girl who is dreaming of what she wants. The other character i will be using is Emma Metcalfe, who will be the dancer in my video.

I want the first character, the one who plays the girl in the daydream, to be dressed like a normal college kid. I want her to blend in generally with the college and to not stand out or look different in any way. I want my second character, the dancer, to be wearing a leotard style outfit which is suitable for dancing in, and to be rather plain looking with no stand off features in particular.

Lyrics

Here i am going to analyse the lyrics of the song i have chosen, i will highlight specific words which i think would be important when making my video.







There’s still a little bit of your taste in my mouth

There’s still a little bit of you laced with my doubt

It’s still a little hard to say what's going on

There’s still a little bit of your ghost your witness

There’s still a little bit of your face i haven't kissed

You step a little closer each day

That I can´t say what´s going on

Stones taught me to fly

Love, it taught me to lie

Life, it taught me to die

So it's not hard to fall

When you float like a cannonball



There’s still a little bit of your song in my ear

There’s still a little bit of your words i long to hear

You step a little closer to me

So close that I can't see what's going on



Stones taught me to fly

Love taught me to lie

Life taught me to die

So its not hard to fall

When you float like a cannon



Stones taught me to fly

Love, it taught me to cry

So come on courage, teach me to be shy'

Cause its not hard to fall,

And I don't want to scare her

Its not hard to fall

And i don't want to lose

Its not hard to grow

When you know that you just don't know



Little bit

In terms of this song this short phrase suggests the idea that you aren't getting very far, the idea that your only moving a little bit at a time, the video involves a young girl dreaming to be a dancer, therefore its suggesting that she isn't getting very far.

Whats going on

This phrase suggests the idea of confusion. The idea that the girl in the video is so far into daydream that she is loosing sense of reality. It suggests that she just doesn't understand or that things don't make sense.

closer each day

This is one similar to 'little bit' in a way that it shows she isn't getting much further by the day, but in this sense its suggesting that is is actually getting somewhere even if it is slowly. The idea that she will achieve what she wants it will just take time.

float

This is the idea that she is in a dream world, that she isn't in reality. She doesn't have her feet on the ground because she is so far into her daydream. This is also a suggestion for the dancer herself because it shows that the dancing is so graceful that the dancer is near to floating

song

A very literal meaning for this part of the song. This would suggest how much the girl loves her music and dancing and is just an emphasis to show that.

fly

Another idea similar to the 'floating'. Again the girl is in her daydream therefore she isn't on the ground. Although she does seem to be upset and down, the idea of dreaming is keeping her flying so to speak.

fall

This is a different connotation because this suggests that things could go wrong, her dreams of being a dancer could be ruined. the full line for this part is 'its not hard to fall' which again shows that its not difficult for the girl to have her hopes ruined by something.

don't know

The last two words of the song. The idea that because she is down about the whole situation she has given up on many things and just doesn't seem to know what to do anymore. There is no determination shown, simply just the want for dance.



This information should help me build my music video.